Guidelines for Company Case Presentations
These guidelines aim to ensure high-quality, experience-based contributions that stimulate knowledge exchange while avoiding commercial presentations. The session is intended to promote open exchange and shared learning between industry and the wider industrial water community.
Purpose of the session
The company case session provides a platform for sharing practical experience from real industrial water management cases. Presentations should focus on what was done, why, and what was learned, rather than on promoting products or services.
Expected content
1. Context and problem definition
- Industrial sector and application context
- The water-related challenge addressed (e.g. water scarcity, discharge limits, reuse, cost, compliance)
- Key constraints (regulatory, operational, site-specific)
2. Solution approach
- Overall approach or concept adopted
- Rationale for choosing this approach over alternatives
- Role of technology, process design, and/or operational measures
3. Implementation and operation
- Scale and maturity (pilot, demonstration, full-scale)
- Key design or operational choices
- Challenges encountered during implementation and operation
- How these challenges were addressed in practice
4. Performance and outcomes
- Quantitative or qualitative results where possible (e.g. water savings, compliance, efficiency, costs)
- Comparison with the baseline or previous situation
- Observed limitations or uncertainties
5. Lessons learned and transferability
- What worked well and why
- What did not work as expected
- Key lessons learned
- Conditions under which the solution is transferable to other sites or sectors
What to avoid
- Extended company introductions
- Product catalogues or feature lists
- Marketing language or comparative claims
- Calls to action (e.g. visiting booths, contacting sales)
(Company names or technologies may be mentioned briefly for clarity but should not dominate the presentation.)
Presentation format
- Typical presentation length: 15 minutes + 5 minutes discussion
- Suggested structure:
- Context and problem
- Solution approach
- Implementation and operation
- Results and performance
- Lessons learned and outlook
Evaluation criteria
- Relevance to the conference themes
- Technical and practical depth
- Transparency and credibility
- Learning value and transferability for the audience